I started Cleo + Coco because I felt that no one should have choose between their health and body odor. I spent months researching and experimenting until I came up with a formula that could stand up against my toughest workouts and most stressful days and then perfected it with our chemist.

While medicine cabinets everywhere are getting an all-natural makeover, there’s one product that can’t be missed when it comes to clean cosmetics: your deodorant.

Activated charcoal can be made from a variety of materials, from bone char to coal. The charcoal powder used in Cleo+Coco products is made from coconuts, so you get the benefits of activated charcoal from nature’s best source. Not at all the same thing as the charcoal you use for your barbecue.