Truly Natural, Effective + Sensorial Experience

We bring you truly effective, all natural, cruelty and synthetic free personal care with results you can feel and smell. We believe that your personal care products should smell and feel amazing, should elevate your day and should WORK! We are Clean+Confident without Compromise.

Award Winning Natural Deodorant

This is everything you want in a deodorant. And nothing you don't. Made with the best clean odor fighting ingredients like activated charcoal and bentonite clay (volcanic ash), and skin loving ingredients like coconut oil and shea butter, our deodorants glide on creamy clear, eliminate odor all day and nurture your skin. Giving you the confidence you deserve in a natural deodorant without compromising your health.

Eco-Conscious Beauty

Our Zero-Waste Deodorant Bar is a new eco-conscious, plastic-free way to love our planet along with your body. Made with our same award-winning formula. So you can feel clean, confident + conscious in your personal care routine. Winner of the 2020 Think Dirty Award for Best Deodorant. No messy paper applicator, no plastic. Just a mess-free, plastic-free deodorant bar.

Dry Shampoo for Hair + Body

A dry shower in a bottle. Our talc-free body powder can be used anywhere on your body where you want to eliminate odor and wetness. A few pumps is all you need to feel fresh, dry and confident all day long. Doubles as a dry shampoo to absorb oil and add fullness to your hair. Made with all natural active ingredients like activated charcoal and vegetable powders as our deodorants.


This deodorant is the best natural deodorant I've used

and it smells INCREDIBLE. It smells so good AND lasted all day. It also went on smooth and didn't stain my clothing.

Wow!! I’m beyond pleasantly surprised!

I have been looking for a long time for the best deodorant. Went through several other brands and have never found one that that I truly loved- until now. Oftentimes my sensitive underarms would get red and raw from various products. NOT SO with this product!

I live in Southern Arizona and it’s been 120+ degrees and it hasn’t quit on me yet!

The first natural deodorant I’ve found that truly works. Even after going in the river for brief periods I haven’t had the need to reapply which is an added bonus. I would highly recommend!

Confidence, Delivered