A rash can be caused when the pH balance is thrown off.” So if you’re part of the pH-sensitive set, looking for a natural deodorant without baking soda may be the way to go. Luckily, more and more brands have launched safe, natural deodorants that actually work, so finding one of the best natural deodorants that you can stick with shouldn’t be too hard to do.

Cleo+Coco is looking to shake up the personal care aisle.