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Our mission

No BO, no BS. Just clean.

And good smells, of course. Because everybody deserves access to personal care products that work without harming their bodies or world.

More importantly, you deserve the information you need to learn what's actually good for you in an industry built upon sneaky language and cutting costs.

And there's a lot of BS out there.

It's good to be clean • It's good to be clean • 
It's good to be clean • It's good to be clean • 
It's good to be clean • It's good to be clean • 

I'm Suzannah.

When I was first pregnant, I was extra careful with the ingredients that I was putting on my body.

But I was also frustrated because nothing out there really worked — and the ones that did weren't really that "natural" at all.

So, I began making my own products — ones that are actually clean with no synthetic fragrances, and that actually work.

I hope you love them as much as I do.

- Suzannah Raff, Founder + CEO

Let's talk scents

Did you know the word "fragrance" or "parfum" in an ingredient list can hide up to 3,000 chemicals and is ranked as a health and hazard risk by Environmental Working Group?

Yeah. Unlike most other "clean" deodorant companies, we don't do those.

Our scents are derived from high-quality, mood-boosting essential oils and nothing else.

our ingredients

Crafted without
compromise

Quality, consciousness, and safety always come first. That's why we use the highest grade ingredients, sourced with sustainability and ethics in mind.

Because smelling great should never come at a sacrifice to your health, or to our world.

Sourcing Standards

Our team's top picks

These are the products we're loving right now. Soon, you will be, too.