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Good Morning America Highlights "Waterless" Beauty Trend

Good Morning America Highlights

Waterless beauty is new eco-friendly trend we can all get behind

 The beauty world has made major moves toward sustainability over the last few years, showcasing environmentally friendly packaging and "clean" ingredients. Now, waterless beauty is the latest trend.

"We have seen a surging trend in people's awareness about sustainability," Susanne Norwitz, founder of Maya Chia, a clean beauty line, said.
"Our consumers increasingly express interest not only in what is in our formulation, but how it is delivered to them -- including the packaging we use, where we…
 


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