“Whether deliberate or unconscious, bias makes it difficult for women to move ahead,” says the IWD official website and theme curator. “Knowing that bias exists isn’t enough. Action is needed to level the playing field.”

Therefore, IWD isn’t just another day to post photos and tweets. Instead, it’s a call to action to raise awareness about women’s equality, accelerate gender parity, fundraise for female-focused charities and support women-owned businesses.