Vogue's Guide to Sustainable Beauty
Stepping into the sustainable beauty future
"With language like “circular” and “climate-positive” swirling around the best sustainable beauty brands of 2022 (not to mention reports that 76% of consumers are now seeking out sustainable products), this is the year to consider your relationship with “wish-cycling.” If you haven’t heard the term, you might already be doing it. “Tossing stuff in the curbside bin and hoping for the best” is how Mia Davis, Credo’s VP of impact and sustainability, defines it.
That said, the problem starts long before your wish-cycling. “Brands and municipal recycling facilities don't usually offer guidance, and a lot of plastic beauty packaging doesn't even have resin identification code on it,” says Davis, pointing out that in 2018, an estimated 120 billion units of cosmetics packaging were produced globally. “Most beauty products are packaged in plastic—think of all of the plastic compacts, lipsticks, squeezable tubes, jars, caps, and pumps...but only about nine percent of plastic is recycled.” When the rest is incinerated, landfilled, or dumped, and consumers are scream-requesting that Big Beauty recognizes and reforms its role in this wasteful cycle, industry experts are addressing the issue in a number of ways. Credo's Sustainable Packaging Guidelines require brands to share accurate disposal instructions with customers, plus eliminate single-use packaging. That means no more sheet masks, makeup wipes, treatment pads, or tiny sample packets (an industry first, according to Davis)."