New Live-streaming App Featuring Cleo+Coco

April 21, 2023

QVC Parent Company Qurate Launches Gen Z Livestreaming App Sune With 27 Beauty Brands

In beta mode, Sune currently carries 90 emerging brands across beauty, jewelry, apparel, accessories, footwear, pets, wellness, fitness and outdoor recreation. Twenty-seven of the brands sell beauty products, and they include Karuna Skincare, Avatara, Goldies, HiBar, Kinfield, Minori Beauty, M2U NYC, Poppy & Pout, Loma, Londontown Nails and Cleo & Coco. In total, 170 brands have signed up for the platform aimed at members of gen Z and millennials.

“This is our way of looking at growth and innovating on growth for the next three or four decades,” says Brian Beitler, CEO of Sune and former CMO of QVC and HSN. “We want to build this place where consumers can come and have the joy and wonder of window shopping, but they just do it with their thumb. And, over time as we learn more about consumer preferences, we’ll begin to personalize that experience more.”

Similar to livestreaming apps predating it, Sune customers can access live shows as well as short-form video reviews and tutorials. They can also browse and buy products directly through the app. Beitler declined to provide Sune’s early user numbers.

Sune has a community of live show hosts it’s calling “Sunesetters.” The hosts have been hand-picked and trained by the company, and the majority are gen Z content creators active on Instagram and TikTok.